INSTAGRAM FOR BUSINESS: GROWING YOUR AUDIENCE
by Ilhami Goral
Millions of people across the world use Instagram on a daily basis. The social media platform has become a prime spot to advertise business and get new clients. Disual Online Marketing will guide you on how to grow your Instagram audience in order to grow your business.
- Have an impressive bio
As an online marketer, you probably know that it takes at most 2/10 of a second for a potential customer to form an opinion about your brand. Thus, first impressions will break or make your online marketing efforts. Your Instagram bio will be one of the first things that people will see on your profile. It can entice people to follow you, go through more of your content, and even redirect to your website. Ensure that your bio appeals to your target audience, explains what your brand does, and uses a tone that can connect you to the community.
- Always have a link
On Instagram, the only place you are allowed to place a link is on your bio. Place a link in the bio that drives traffic back to your website. Alternatively, the link can lead to campaign-specific landing pages or particular pieces of content. Other brands update their links constantly in order to drive traffic to their newest content.
- Convert your Instagram Profile to a business profile
Instagram released a host of effective business tools for companies to help them understand their followers better as well as grow their businesses on the platform. You should convert your profile into a business one because you will be able to add the business’s physical address, email address, and phone number.
- Select the right profile picture
People need to immediately recognize your business from the profile picture you have placed on your Instagram profile. You can choose to place a logo mark, a logo, or a mascot. Ensure that people can easily identify and recognize your brand with the selected profile picture.
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